En | Ar

008MASAL5

Strategic and International Marketing

This course has two parts. The first one covers the strategic marketing and the second one the operational marketing. At the end of this course, the student will be able to perform a full analysis and diagnosis of the company, and recommend a strategy that will be applied at the level of the Mix Marketing. The student will therefore be able to do complete strategic and marketing plans.


Temps présentiel : 50 heures


Charge de travail étudiant : 20 heures


Méthode(s) d'évaluation : Contrôle Continu, Etude de cas, Examen final, Examen partiel, Exposés de groupe, Travail personnel


Référence :
-Gary Armstrong, Philip Kotler and Marc Opresnik – Marketing an introduction– Pearson – Thirteenth Edition 2016

Les prérequis de ce cours sont les suivants
 Operational marketing
Planification
JourPeriodeSalle
Mer 02/09/202008:00 - 09:15CSS-C-3-307
Mer 02/09/202009:30 - 10:45CSS-C-3-307
Ven 04/09/202009:30 - 10:45CSS-C-2-209
Ven 04/09/202011:00 - 12:15CSS-C-2-209
Mer 09/09/202008:00 - 09:15CSS-C-3-307
Mer 09/09/202009:30 - 10:45CSS-C-3-307
Ven 11/09/202009:30 - 10:45CSS-C-2-209
Ven 11/09/202011:00 - 12:15CSS-C-2-209
Mer 16/09/202008:00 - 09:15CSS-C-3-307
Mer 16/09/202009:30 - 10:45CSS-C-3-307
Ven 18/09/202009:30 - 10:45CSS-C-2-209
Ven 18/09/202011:00 - 12:15CSS-C-2-209
Mer 23/09/202008:00 - 09:15CSS-C-3-307
Mer 23/09/202009:30 - 10:45CSS-C-3-307
Ven 25/09/202009:30 - 10:45CSS-C-2-209
Ven 25/09/202011:00 - 12:15CSS-C-2-209
Mer 30/09/202008:00 - 09:15CSS-C-3-307
Mer 30/09/202009:30 - 10:45CSS-C-3-307
Ven 02/10/202009:30 - 10:45CSS-C-2-209
Ven 02/10/202011:00 - 12:15CSS-C-2-209
Mer 07/10/202008:00 - 09:15CSS-C-3-307
Mer 07/10/202009:30 - 10:45CSS-C-3-307
Ven 09/10/202009:30 - 10:45CSS-C-2-209
Ven 09/10/202011:00 - 12:15CSS-C-2-209
Mer 14/10/202008:00 - 09:15CSS-C-3-307
Mer 14/10/202009:30 - 10:45CSS-C-3-307
Ven 16/10/202009:30 - 10:45CSS-C-2-209
Ven 16/10/202011:00 - 12:15CSS-C-2-209
Mer 21/10/202008:00 - 09:15CSS-C-3-307
Mer 21/10/202009:30 - 10:45CSS-C-3-307
Ven 23/10/202009:30 - 10:45CSS-C-2-209
Ven 23/10/202011:00 - 12:15CSS-C-2-209
Ven 30/10/202009:30 - 10:45CSS-C-2-209
Ven 30/10/202011:00 - 12:15CSS-C-2-209
Mer 04/11/202008:00 - 09:15CSS-C-3-307
Mer 04/11/202009:30 - 10:45CSS-C-3-307
Ven 06/11/202009:30 - 10:45CSS-C-2-209
Ven 06/11/202011:00 - 12:15CSS-C-2-209
Mer 11/11/202008:00 - 09:15CSS-C-3-307
Mer 11/11/202009:30 - 10:45CSS-C-3-307
Ven 13/11/202009:30 - 10:45CSS-C-2-209
Ven 13/11/202011:00 - 12:15CSS-C-2-209
Mer 18/11/202008:00 - 09:15CSS-C-3-307
Mer 18/11/202009:30 - 10:45CSS-C-3-307
Ven 20/11/202009:30 - 10:45CSS-C-2-209
Ven 20/11/202011:00 - 12:15CSS-C-2-209
Mer 25/11/202008:00 - 09:15CSS-C-3-307
Mer 25/11/202009:30 - 10:45CSS-C-3-307
Ven 27/11/202009:30 - 10:45CSS-C-2-209
Ven 27/11/202011:00 - 12:15CSS-C-2-209
Mer 02/12/202008:00 - 09:15CSS-C-3-307
Mer 02/12/202009:30 - 10:45CSS-C-3-307
Ven 04/12/202009:30 - 10:45CSS-C-2-209
Ven 04/12/202011:00 - 12:15CSS-C-2-209
Mer 09/12/202008:00 - 09:15CSS-C-3-307
Mer 09/12/202009:30 - 10:45CSS-C-3-307
Ven 11/12/202009:30 - 10:45CSS-C-2-209
Ven 11/12/202011:00 - 12:15CSS-C-2-209
Mer 16/12/202008:00 - 09:15CSS-C-3-307
Mer 16/12/202009:30 - 10:45CSS-C-3-307
Ven 18/12/202009:30 - 10:45CSS-C-2-209
Ven 18/12/202011:00 - 12:15CSS-C-2-209
Ce cours est proposé dans les diplômes suivants
 Bachelor in business administration and management