This course is designed to equip translation students with the necessary knowledge and skills to leverage digital marketing and communication strategies in the translation industry. Students will learn about various digital marketing tools and techniques and understand how they can be applied to promote their translation services, attract clients, and establish a professional online presence. The course will cover topics such as website optimization, content marketing, social media management, email marketing, search engine optimization (SEO), and online advertising.

Temps présentiel : 15 heures

Charge de travail étudiant : 50 heures

Méthode(s) d'évaluation : Examen final, Examen partiel, Travaux pratiques contrôlés