008SMANM3 | Strategic management |
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The objective is to present through a simple integrative strategic-management model the fundamental sequence of strategy formulation, implementation and evaluation. The content is a complete coverage of strategy formulation issues such as business ethics, global versus domestic operations, vision/mission, matrix analysis, partnering, competitive analysis, guidelines for conducting an internal/external strategy assessment. Temps présentiel : 25 heures Charge de travail étudiant : 10 heures Méthode(s) d'évaluation : Etude de cas, Examen final, Participation et assiduité Référence : |