008MARKL4

Marketing Opérationnel

Ce cours complémentaire au cours de « Principes de marketing » permettra à l'étudiant de comprendre en profondeur les composantes du marketing mix et le mécanisme de l'implantation de ce mix par l'entreprise sur le marché


Temps présentiel : 25 heures


Charge de travail étudiant : 10 heures


Méthode(s) d'évaluation : Examen final, Examen partiel, Travaux pratiques contrôlés


Référence :
o Kotler Philip, Keller Kevin et Manceau Delphine, Marketing Management, 14e édition, Pearson, 2012

Les prérequis de ce cours sont les suivants
 Principes de marketing
Planification
JourPeriodeSalle
Lun 04/02/201909:30 - 10:45CSS-C-2-204
Lun 04/02/201911:00 - 12:15CSS-C-2-204
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Lun 04/02/201909:30 - 10:45CSS-C-3-307
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Lun 04/02/201915:00 - 16:15CSS-B-4-44
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Ven 08/02/201909:30 - 10:45CSS-B-4-44
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Ven 14/06/201911:00 - 12:15CSS-B-4-44
Mer 06/02/201913:30 - 14:45CLN-B-0-3
Mer 06/02/201915:00 - 16:15CLN-B-0-3
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Lun 04/02/201915:00 - 16:15CZB--1-13
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Lun 04/02/201913:30 - 14:45CLS-1-0-05
Mar 05/02/201915:00 - 16:15CLS-1-0-05
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Mar 09/04/201915:00 - 16:15CLS-1-0-05
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Ce cours est proposé dans les diplômes suivants
 Licence en gestion et management