008MASAL5

Strategic and International Marketing

This course has two parts. The first one covers the strategic marketing and the second one the operational marketing. At the end of this course, the student will be able to perform a full analysis and diagnosis of the company, and recommend a strategy that will be applied at the level of the Mix Marketing. The student will therefore be able to do complete strategic and marketing plans.


Temps présentiel : 50 heures


Charge de travail étudiant : 20 heures


Méthode(s) d'évaluation : Contrôle Continu, Etude de cas, Examen final, Examen partiel, Exposés de groupe, Travail personnel


Référence :
-Gary Armstrong, Philip Kotler and Marc Opresnik – Marketing an introduction– Pearson – Thirteenth Edition 2016

Les prérequis de ce cours sont les suivants
 Operational marketing
Planification
JourPeriodeSalle
Lun 02/09/201908:00 - 09:15CSS-C-3-303
Lun 02/09/201909:30 - 10:45CSS-C-3-303
Ven 06/09/201909:30 - 10:45CSS-C-6-602
Ven 06/09/201911:00 - 12:15CSS-C-6-602
Lun 09/09/201908:00 - 09:15CSS-C-3-303
Lun 09/09/201909:30 - 10:45CSS-C-3-303
Ven 13/09/201909:30 - 10:45CSS-C-6-602
Ven 13/09/201911:00 - 12:15CSS-C-6-602
Lun 16/09/201908:00 - 09:15CSS-C-3-303
Lun 16/09/201909:30 - 10:45CSS-C-3-303
Ven 20/09/201909:30 - 10:45CSS-C-6-602
Ven 20/09/201911:00 - 12:15CSS-C-6-602
Lun 23/09/201908:00 - 09:15CSS-C-3-303
Lun 23/09/201909:30 - 10:45CSS-C-3-303
Ven 27/09/201909:30 - 10:45CSS-C-6-602
Ven 27/09/201911:00 - 12:15CSS-C-6-602
Lun 30/09/201908:00 - 09:15CSS-C-3-303
Lun 30/09/201909:30 - 10:45CSS-C-3-303
Ven 04/10/201909:30 - 10:45CSS-C-6-602
Ven 04/10/201911:00 - 12:15CSS-C-6-602
Lun 07/10/201908:00 - 09:15CSS-C-3-303
Lun 07/10/201909:30 - 10:45CSS-C-3-303
Ven 11/10/201909:30 - 10:45CSS-C-6-602
Ven 11/10/201911:00 - 12:15CSS-C-6-602
Lun 14/10/201908:00 - 09:15CSS-C-3-303
Lun 14/10/201909:30 - 10:45CSS-C-3-303
Ven 18/10/201909:30 - 10:45CSS-C-6-602
Ven 18/10/201911:00 - 12:15CSS-C-6-602
Lun 21/10/201908:00 - 09:15CSS-C-3-303
Lun 21/10/201909:30 - 10:45CSS-C-3-303
Ven 25/10/201909:30 - 10:45CSS-C-6-602
Ven 25/10/201911:00 - 12:15CSS-C-6-602
Lun 28/10/201908:00 - 09:15CSS-C-3-303
Lun 28/10/201909:30 - 10:45CSS-C-3-303
Lun 04/11/201908:00 - 09:15CSS-C-3-303
Lun 04/11/201909:30 - 10:45CSS-C-3-303
Ven 08/11/201909:30 - 10:45CSS-C-6-602
Ven 08/11/201911:00 - 12:15CSS-C-6-602
Lun 11/11/201908:00 - 09:15CSS-C-3-303
Lun 11/11/201909:30 - 10:45CSS-C-3-303
Ven 15/11/201909:30 - 10:45CSS-C-6-602
Ven 15/11/201911:00 - 12:15CSS-C-6-602
Lun 18/11/201908:00 - 09:15CSS-C-3-303
Lun 18/11/201909:30 - 10:45CSS-C-3-303
Lun 25/11/201908:00 - 09:15CSS-C-3-303
Lun 25/11/201909:30 - 10:45CSS-C-3-303
Ven 29/11/201909:30 - 10:45CSS-C-6-602
Ven 29/11/201911:00 - 12:15CSS-C-6-602
Lun 02/12/201908:00 - 09:15CSS-C-3-303
Lun 02/12/201909:30 - 10:45CSS-C-3-303
Ven 06/12/201909:30 - 10:45CSS-C-6-602
Ven 06/12/201911:00 - 12:15CSS-C-6-602
Lun 09/12/201908:00 - 09:15CSS-C-3-303
Lun 09/12/201909:30 - 10:45CSS-C-3-303
Ven 13/12/201909:30 - 10:45CSS-C-6-602
Ven 13/12/201911:00 - 12:15CSS-C-6-602
Lun 16/12/201908:00 - 09:15CSS-C-3-303
Lun 16/12/201909:30 - 10:45CSS-C-3-303
Ven 20/12/201909:30 - 10:45CSS-C-6-602
Ven 20/12/201911:00 - 12:15CSS-C-6-602
Ven 17/01/202009:30 - 10:45CSS-C-6-602
Ven 17/01/202011:00 - 12:15CSS-C-6-602
Ce cours est proposé dans les diplômes suivants
 Bachelor in business administration and management