008PRMKL2

Principes de marketing

Ce cours a comme objectif principal d'initier les étudiants à l'esprit et aux fondements du marketing ainsi qu'aux modalités de sa mise en oeuvre dans les entreprises. En comprenant le comportement d'achat du consommateur et les facteurs influençant ce comportement, l'étudiant sera capable de discerner les caractéristiques de l'offre commerciale capable de répondre à la demande du consommateur et du marché en général.


Temps présentiel : 25 heures


Charge de travail étudiant : 10 heures


Méthode(s) d'évaluation : Examen final, Examen partiel, Travaux pratiques contrôlés


Référence :
Kotler Philip, Keller Kevin et Manceau Delphine, Marketing Management, 15e édition, Pearson, 2015

Planification
JourPeriodeSalle
Lun 04/02/201911:00 - 12:15CSS-B-4-42
Mer 06/02/201911:00 - 12:15CSS-B-4-42
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Mer 13/03/201911:00 - 12:15CSS-B-4-42
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Mer 08/05/201911:00 - 12:15CSS-B-4-42
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Mar 05/02/201915:00 - 16:15CZB--1-13
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Mar 05/02/201908:00 - 09:15CLS-1-0-01
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Ce cours est proposé dans les diplômes suivants
 Licence en gestion et management