Objectif :
•Map and prioritize growth opportunities in new markets and for new market segments
•Assess and select target markets for expansion
•Learn about the different channels to enter new markets, with their advantages and challenges
•Identify potential risks in entering new markets and implement mitigation actions
•Present an investment case to your board on the expansion: investment required and return
•Understand the legal considerations to address when entering new markets.
Contenu :
•Map and prioritize growth opportunities in new markets and for new market segments
•Assess and select target markets for expansion
•Learn about the different channels to enter new markets, with their advantages and challenges
•Identify potential risks in entering new markets and implement mitigation actions
•Present an investment case to your board on the expansion: investment required and return
•Understand the legal considerations to address when entering new markets.
Langue(s) d'enseignement :
Anglais
Récurrence :
Forme :
Présentiel
Lieu :
Campus des sciences sociales
Nombre d'heures :
10.50 heures
Droit d'inscription :
150 US payables à la banque Audi ou au secrétariat de l'institution
Personne à contacter :